Check Out These Outdoor Banner Designing Tips
Outdoor banners are a powerful tool to promote a trade show, informational events, conference, store opening or anything where audience is the main focus. Whatever your mission is, outdoor banner is a winning ticket to engage people and add fresh visibility to your business. It might happen that you are not aware of the designing process of the banner but a little familiarity with the elements-to-add can really make you standout.
Let me walk you through the practical outdoor banner design tips:
What’s in the Colour Scheme?
Colour is an essential element of a design that draws the eye and increases retention. Often overlooked, colour scheme can ruin the whole design of the outdoor banner. I would suggest using the colour scheme that matches the colours of the existing print materials of your business. To maintain the level of readability and good contrast, it is a good idea to use light on dark combinations and vice versa.
Basic mantra, use only the colours that complement the design and make the message pop from the background.
Be Simple with your Font Choice
A good and effective outdoor banner displays the message properly only when the font is chosen wisely. Never choose scrunched fonts or scripts for the outdoor banner design or else it will be hard to gain people’s attention for the initial 5-6 seconds. No doubt, nice and stylish fonts are attention seeker but they are a big NO for the banners. Use Arial, Calibri or Helvetica to grab the immediate interest of the viewers.
Make an Award-Winning Design
The design of your outdoor banner must tickle the fancy of the viewers if you actually want them to read the information displayed on it. While the drafting or mock-up phase, readers are often ignored out of non-deliberate action.
Face it or not, but a cluttered design and an ugly representation do nothing but push the viewers away. The logo, information to be shared and the location of the event are all you need to include in the banner design. Be creative with your thoughts and put those thoughts into striking action.
Right Type of Material
Choose the right type of material as your outdoor banner has to withhold the external factors like rain, snow, wind or sun etc. Lucky you, if you create the banner on a durable material that serves you for long and keep the design fresh and bright always.
Size Does Matter
Size is a major element to consider while designing the outdoor banner. Keeping the readability factor in mind, it is good to hang the banner on an appropriate height and distance where people can see it easily. Resolution quality and the pixels must be perfect to offer a nice view.
To crown it all, I would say that it is important to print the banners on vinyl material with spot UV technique. Not only does it make the design pop, but also enhance the overall longevity.