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The charm of using leaflets for your marketing
07 February 2017      Posted by Adam Chetter

Flyers and leaflets are popular outdoor marketing techniques, which are used by many big and small-scale businesses; highly effective in spreading your word around! This traditional way of marketing has its own charm and popularity.

A flyer, also known as leaflets is most often an A5 and A6 size paper and highly popular for small-scale marketing. Since flyers hold attention of the audience for a short span of time it is important to design them beautifully so that the customer is attracted to read the content and understand the purpose it is made for. The flyers need to be made in an eye-catching manner, on the other hand, leaflets are more sophisticated version and definitely more expensive than flyers with better design and colors.

They are tactfully placed in restaurants, inserted in newspapers, placed in shops, hotel rooms or a magazine rack in a grocery shop so that people are inclined to look at it and read the content. It is used for marketing and promoting.

Leaflets and flyers are more like an open letter handed out to the target audiences and grab their attention; therefore it is important that the design of a leaflet should be:

  • Impactful
  • Attention grabbing
  • Vibrant
  • Unique and original
  • Attractive headline
  • Inclusion of high definition images

Carefully and strategically placed images can speak out your messages more precisely than a thousand words.

The uses of leaflets and flyers include:

  • Advertising opening of a new restaurant, club, pub, hotel or a gym
  • Promotional campaign
  • Fact sheets
  • Event announcements
  • A localised marketing campaign
  • Describing layouts or maps of the city

The uses of leaflets and flyers are many and it comes with an advantage, that they can be customized according to your needs. Your message can be focused with pictures that you want. The relevant images can make your message impactful and stand out in the eyes of the target audience.

Compared to other forms of print promotions flyers and leaflets are a more affordable way to reach a localized population. As they are only single sheet prints, they can be printed and shipped within a day or overnight at affordable prices.

At the end of the day, getting your message across is important and that can be done by carefully and intricately designing graphics that make your message stand out.

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